Mi-Fi Prototype & Iterations
We made middle fidelity prototype for user testing because we thought it provides users enough information to finish the testing tasks. We conducted two rounds of iterations and improved our design correspondingly.
Version 3
HOMEPAGE
Iteration #1 Quick Portal to ‘Full Schedule’
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Users hope to know AFF schedule at the beginning, instead of buying badges.
BADGE GUIDANCE
Iteration #1 Make the Whole Card Clickable
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Users think the button is confusing and hard to click. So we make the whole card clickable and noticing users by changing its color while hovering.
Iteration #2 Show Badges First
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Client hope to encourage visitors buy badges more than passes
Version 3
Version 3
BADGE DETAIL
Iteration #1 Strengthen the Correlation Between
Badge and Schedule
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Hope to view the corresponding schedule of each badge but not clear where to go so we directly add a link on the badge detail page.
Iteration #2 Make the Discount Rule Clearer
Version 3
Version 3
Version 3
FULL SCHEDULE
Iteration #1 Exchange the Position of Timeline
and Venue
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Users think it is inconvenient to go through the venues because they have to click the inconspicuous arrows many times.
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Users don't tend to scroll the venue horizontally but they do to the timeline because we all know a day has 24 hours.
Iteration #2 Stretch the Width of the Calendar
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To show more content at once and make the filter more unified.
MY SCHEDULE
Iteration #1 Differentiate My Schedule and Full
Schedule
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Users are easily confused about their situations .
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The normal calendar is more in line with the user's mental model.